GEEM: Green Energy / Ethical Marketing.

Marketing the green energy transition.

GEEM helps clean energy and greentech brands maximise their impact through content marketing. Whether it's refining your brand voice, building a social media strategy or getting the most out of SEO, I can help you take your business to the next level and give you the tools to keep going on your own.

About Me.

Hi, I'm Julia. I have over 15 years' copywriting and marketing experience—the majority of it spent working with green energy and other sustainable brands.I specialise in both high level copywriting services and holistic, results-driven content strategy support.In the past, I've led in-house marketing campaigns; written in-depth technical white papers and thought leadership content and helped a variety of brands find their voices and optimise existing content libraries to maximise business leads.I am passionate about using my skills to support the green energy transition. Whatever stage your business is at, I am committed to helping you achieve your goals.

Ethical marketing and why it matters.

Marketing should never be a case of 'the ends justifies the means'. And when you're an eco brand, it is doubly important that your marketing strategy aligns with the mission and values of your organisation.For example—your business is green energy, but is your website green hosted? Are you using AI responsibly? Are you inadvertently edging towards the cusp of greenwashing?This about about doing the right thing bout it's also about protecting your brand's integrity and showing your audience you mean everything you say.An ethical mindset is baked into all my services and advice. On every project, I will talk you through the key ethical issues at stake and how to address them.

Services & Packages

I offer the full spectrum of content marketing support around the written word—from social media and blogging strategy, to developing your brand voice, to creating compelling evergreen content for your website and elsewhere.As well as my bespoke packages, laid out below, I am also happy to tailor things exactly to your needs and budget. If in doubt, don't hesitate to get in touch for a free, informal chat.

The Green Content Health Check

Starter Price £200 + 20% discount for 1 extra service package.The Green Content Health Check is an instant scorecard on your current marketing efforts with actionable advice on how to reach your goals. Each report is tailored to you, but typical topics include:

  • Content pillars, brand voice & consistancy

  • Website SEO, environmental performance & accessibility

  • 5 bespoke topics for blogging, e-marketing or social media

  • 3 greenwash compliance risks

The Green Launchpad

Starter Price £1000 + 20% discount for one extra package.The Green Launchpad hands you all the tools you need to launch your own content marketing strategy and workflow for scratch. The package includes:

  • Custom content calendar & three months of topic lists

  • Optimised blog & social media templates

  • Internal brand voice & style guide

  • An original sustainability/mission statement of up to 700 words

The Green Pipeline

Starter Price £1500 + 20% discount for 1 extra service package.The Green Pipeline empowers growing green energy brands to realise their full potential through in-depth, conversion-focused copywriting. The bespoke package includes up to 5,000 words of original content, including:

  • White paper

  • High-converting landing page

  • B2B case studies

  • Technical blog/social media content

The Audit & Refresh

Starter Price £1500 + 20% discount for 1 extra service package.This package focuses on optimising your existing content to maximise results and protect your brand. The edited content will be engaging, accurate, clear, on-brand, up to date and SEO optimised. It includes:

  • Deep structural editing of up to 30,000 words

  • A roadmap for what comes next

  • 5 bespoke topics for blogging, e-marketing or social media

  • 3 greenwash compliance risks

My Portfolio.

Evident: Branding & Comms Strategy

Helping a world-leading green energy certification brand to thrive, through seasons of both stability and of seismic change.

GCC: Copywriting & Content Strategy

Building a thought leadership strategy for a leading provider of green energy certification infrastructure.

Daylight Specialists: Blogging & Brand Voice

Creating a unique voice and an impactful blogging strategy for a leading Midwestern Daylighting business,

Solar Brand A: Blog Audit & Rebrand

Transforming a failing blog into a converting, high quality resource bringing tangible business leads.

What it's like to work with me...

"She has an exceptional ability to tell compelling stories and quickly grasp complex topics. Importantly, she always took the time to fully understand our products and their nuances, which enabled her to translate even the most detailed or technical information into clear, engaging content for international audiences.Julia's writing was always a joy to read; always on-brand, inspiring, and thoughtful. She not only implemented our brand voice seamlessly but also contributed valuable ideas to grow our online presence."Teresa Everson-Smith, Former CSO, Evident

"I've had the pleasure of working closely with Julia at Evident, and it was immediately clear how much talent and passion she brings to her writing. Across content creation, planning, copywriting, and proofreading, she consistently brought clarity, creativity and precision to every project we worked on together...Julia is one of the most skilled copywriters I've worked with, and any team would be lucky to collaborate with her."Matt Storr, Visual Desin Lead, Evident

"Julia is a pleasure to work with and is extremely talented...I am extremely proud of all the work we have produced together."Ryan Kirk, Content and Brand Manager, GCC

"Julia is a very talented writer and a huge asset to me and my team...Her application of institutional knowledge for clients is such an asset. I barely have to glance at anything she's written before I submit it to clients as I have such confidence in her writing ability and her understanding of both client needs and internal team needs."Dylan Carrey, Project Manager, PSM Marketing

"Julia is a truly empathetic copywriter who totally understood me and my style from the very beginning...I highly recommend her services, even if you feel your copy is good, because she can add so much more to it!"Csilla Slezsak, Founder, Coconut Design

"Julia wrote the sustainability statement for my website...Julia is a patient, flexible, and talented copywriter and she worked closely with me to develop the statement tailored to my needs. Julia also provided in-depth knowledge on how I can improve my business to be more sustainable in the future."Gemma Madgwick, Founder, Gemma Madgwick Illustration

Get in touch

Ready to find out more? Get in touch for your free discovery call